Research in Sensys and competitor analysis Essay - 1

Research in Sensys and competitor analysis - Essay Example al Travel Time Solution which is â€Å"the first solution to overcome these complications (on arterial roadways) and deliver dependable arterial travel time and volume data while not presenting any privacy concerns† (Sensys Networks, Inc. ). Sensys Networkc Inc is located at 2560 Ninth Street, Suite 219 Berkeley, CA 94710. The company provides contacts to their different departments such as a dealer, a human resource representatives, sales representatives and technical support representatives. Because the nature of the business’ products are so new and innovative, there are not a great deal of competitors in this marketplace. One major competitor is the Southwest Research Institute, who is involved in developing, implementation, and maintenance of similar traffic-related technologies, such as their Intelligent Transportation System (ITS). This research institute has been developing ITS technologies and other support systems since 1992, giving them somewhat of a competitive edge when it comes to development of such innovative software. This represents a threat to Sensys Networks, as with the growth of federal interest in the deployment of ITS software, Sensys Networks must develop more quality marketing to make their own ITS products and other traffic-related software systems more competitive in pricing and in offering support and maintenance of these systems. The Intelligent Transport Systems Society is composed of those that utilize â€Å"synergistic technologies and systems engineering concepts to develop and improve transportation systems of all kinds† ( Intelligent Transportation Systems Society). The ITSS works hand in hand with the Institute of Electrical and Electronics Engineers (IEEE). Together with IEEE, ITSS sponsors conferences and symposium on electrical and electronics engineering and information technologies. Apparently, the ITS-IEEE partnership is still on the rise as they continuously sponsor conferences until 2009. The IEEE is also considered

Public Relation Essay Example | Topics and Well Written Essays - 1000 words

Public Relation - Essay Example Thus, PR can be defined as the management function that recognizes, ascertains and upholds communally valuable relationships between an organization and the various publics on whom its success or failure depends (Lattimore et al, 2004). Categorically, organizational functions of PR are activities carried out by an organization for its own benefit. On the other hand, societal functions of PR are activities carried out by a business for the advantage of the society alone. I have chosen Metro Toronto Inc as an organization, Metro Toronto Inc is a retail company operating in the food industry in Montreal, Canada. Metro Toronto Company is one of the largest grocers in Canada having over 200 locations all over the cities of Ontario and Quebec. Metro Toronto Inc buying group is currently created in a specific economic context. Moreover, in order to fulfill the functions of PR, Metro Toronto Inc considers factors such as the type of product market, the channel intentions, the consumer prompt ness to purchase, the company’s focus and the cost. On the other hand, according to Lam, (2000) the organizational functions of public relations comprises of community relations, the media, consumer relations, exposure, industry relations, governmental and political campaigns in which each carries out its own function. Therefore, most of the organizational functions entail keeping the public and the organizational shareholders alongside each other (Bizcovering, 2010). Among the organizational functions, the most vital one is media relations, which need formulation of suitable media mix through channels like, television, newspapers, and magazines. In addition, media relations frequently depend on planning and executing a well-designed plan. Hence, when talking about media relations, an organization has to decide the type of media that is most preferable for them to use in terms of accessibility and affordability, as well as to messages that are most appealing to their targeted audience, in addition to understanding of the audience's requirements, sensations, concerns and activities to guarantee the accuracy and significance of any message (Karpf, n.d). Furthermore, publicity is the responsibility of reporters and writers to choose what will be publicized and not the organization itself. As per Metro Toronto Inc website, excellent business and good values go hand-in-hand with each other. Therefore, Metro Toronto Inc accomplish following to heed consumer needs. Firstly, it listens to its clients through regular meetings and seeking their suggestions. The business accomplishes this by offering high quality products that are delicious and enjoyed by consumers. Secondly, the business converse with the clients directly and this enables it understand their trends. Additionally, the business has set aside an office that deals with consumers’ uncertainty and grievances. Thirdly, the business responds promptly to the clients’ needs to ensure they are satisfied with their quality of products and services. Nevertheless, this is accomplished by producing a variety of products through suggestions from clients (Sriramesh and Vercic, 2012). Conversely, societal functions of public relations are social liability and publicity. In other words, the purpose of societal public relations is to sustain a reliable relationship with the organizations structures (Bizcovering, 2010). Thus, to accomplish this, Metro Toronto Inc carries out diverse tasks to satisfy the public; firstly, it ensures the increasing community value